About Urban Rottie

Urban Rottie was born from the grind. We represent the streets—the early risers, the late shifters, the side hustlers doing whatever it takes to survive and thrive. Our brand is a tribute to resilience, loyalty, and unshakable grit—like the Rottweiler: strong, fearless, and unapologetically real.

Every piece we create is for those who’ve been counted out but never stayed down. For those who carry the weight but still show up with swagger. This isn’t just fashion. It’s armor. It's attitude. It’s a symbol of every hard-earned win and every step taken when no one else was watching.

Urban Rottie is more than just a name. It’s a movement.

Stand tall. Stay loyal. Wear your hustle.